Keynote Lunch: Go Beyond the TV Screen:
Using Mobile Technology to Reach More Consumers 

Peter Szabo of Shazam uncovers how marketers can use mobile technology to create a more engaging consumer experience. 

Peter Szabo, ShazamTelevision viewers are holding more than just a remote control. With mobile devices in hand, consumers have the power to choose how they interact with your brand at any given moment.

Shazam is putting the reigns back in your hands and enabling marketers to create a seamless customer experience from television to mobile devices with real-time engagement.

During this unique keynote presentation, Peter Szabo, Shazam’s SVP, Head of Music and Ad Sales, will provide more insight into this constantly evolving digital media landscape, explain why mobile should be a key component of your marketing strategy, and show you how to create an intentional, interactive experience that engages consumers in a new and meaningful way.

We’ll also uncover some real-life examples of TV advertisements—like Coke Zero—that were made Shazamable, and provide a sneak peek of the company’s latest technology, Visual Shazaming—making products, packaging, print ads, and even out-of-home (OOH) ads Shazamable.

Tap into 100-million monthly Shazam users and take your advertisements beyond the television screen to reach a wider audience than ever before in this can’t-miss keynote presentation. 

Wednesday, October 7, 2015
Lafite Ballroom
12:00 pm - 1:00 pm

Keynote Presentation brought to you by Quigley-Simpson.

Quigley-Simpson_238

Peter Szabo
SVP, Head of Music and U.S. Ad Sales
Shazam Entertainment
@pszabo

Find Out How Shazam Made Coke Zero the First "Drinkable" Advertisement

 

Read more about Coke Zero's drinkable ad and how advertisers are embracing direct response marketing.

About Peter Szabo:

Peter Szabo joined Shazam in December 2010 bringing more than 13 years experience in digital, radio & mobile media. 

At Shazam, Peter oversees two teams- the Global Music Team & the US Advertising team. As Head of Music, he is responsible for all partnerships with the music industry. His team executes both promotional & paid activity with artists, management companies & labels who want to tap into Shazam’s 120 million monthly users.

In overseeing the US Ad team, Peter & his team build unique marketing solutions for brands, agencies and broadcasters who recognize the power of making their TV, radio & cinema ads Shazamable. He has spearheaded innovative ad partnerships with clients like Fox, Sony Pictures, Rdio, Spotify, Jaguar, Old Navy & Toyota. Peter was the 4th member of the Shazam global ad team, and opened the LA office for Shazam.

Prior to joining Shazam, Peter spent nearly a decade in radio in his native city, Boston, starting as Internet Content Manager at Kiss 108 & Jamn 945 as the web exploded in the early 2000s. After that he became Marketing Director at Star 937 before transitioning to sales back at Kiss 108 where he ultimately led Clear Channel Boston's digital sales efforts as Online Director of Sales & Integrated Marketing Manager. After radio, he was Director of Business Development at Captivate's Digital Out-Of-Home network and prior to Shazam got back to his musical roots as Sales Manager at Pandora while as they began selling audio ads. 

Peter graduated from Syracuse University and lives with his wife & son in Santa Monica.